核心提示：人们的野外活动增多，等车、堵车、等电梯的时分都可以频频的接触到各类野外媒体。这也使得野外广告在近三年来一向保持84%左右的高抵达率。
随着日子水平的变化与进步，人们的野外活动增多，等车、堵车、等电梯的时分都可以频频的接触到各类野外媒体。这也使得野外广告在近三年来一向保持84%左右的高抵达率。
With the change and progress of the daily level, people's outdoor activities are increasing, waiting for cars, traffic jams, elevators and so on can frequently contact with various types of outdoor media. This has also made field advertisements maintain a high rate of arrival of about 84% in the past three years.
人群规划推进广告主不断加持野外投进。在2017年的广告主营销趋势调查中，被访广告主方案将2017年营销预算的17%用在野外广告，这一份额较2014年增加了9个百分点。
Crowd planning promotes advertisers to continuously invest in the field. In the 2017 Advertiser Marketing Trend Survey, 17% of the 2017 marketing budget was spent on field advertising, an increase of 9 percentage points over 2014.
2017年前5个月，各类野外媒体一向表现杰出。5月份，传统野外广告的单月增幅更是创下今年新高。
In the first 5 months of 2017, all kinds of outdoor media have always been outstanding. In May, the growth rate of traditional field advertisements increased by a single month.
中小型企业的野外花费占比更高
Small and medium-sized enterprises have a higher proportion of outdoor expenses.
动量君研讨发现，对野外广告的投进热度，并不只是表现在那些大型企业的前言战略中。更主要的是，占商场绝大多数的、营销规划在50亿以下的中小型以及微小型企业，对野外广告的投进占比均在20%左右。
The momentum monarch study found that the enthusiasm for outdoor advertising is not just reflected in the preface strategy of those large enterprises. More importantly, the vast majority of shopping malls, marketing planning in less than 5 billion small and medium-sized enterprises and micro-enterprises, the proportion of outdoor advertising investment in about 20%.
中型企业是传统野外榜单的主力
Medium-sized enterprises are the main force of traditional field lists.
通观2017年1-4月的传统野外广告花费状况可以发现，在前20排名中有十五家归于营销规划为中型的企业。并且在这些企业中，很多对传统野外广告有必定的忠实度，接连4个月都传统野外投进广告，例如苏宁云商集团、我国移动通讯集团公司等。
Looking at the traditional outdoor advertising spending from January to April 2017, we can find that fifteen of the top 20 rankings are attributed to medium-sized enterprises in marketing planning. And in these enterprises, many have a certain degree of loyalty to the traditional field advertising, consecutive four months of traditional field advertising, such as Suning Yunshang Group, China Mobile Communications Group, etc.
区域厂商积极测验传统野外广告
Regional manufacturers actively test traditional field advertisements
对比2016年，2017年1月至4月的传统野外广告投进名单-新增2373家厂商。从新增厂商广告花费Top20来看，区域性企业的数量较多。其间，教育、医疗美容、地产、旅游等职业投进传统野外广告花费相对更多。
In contrast, in 2016, there were 2373 new entries in the traditional field advertisements from January 2017 to April. From the perspective of Top20, the number of regional enterprises is larger. In the meantime, education, medical cosmetology, real estate, tourism and other professions into the traditional field advertising costs relatively more.
传统野外广告新版别频频推出
The new version of traditional field advertisements is not frequently launched.
从广告制作上来说，传统野外广告通常以海报、LED等方式展现，相比-类型的前言宣扬，更容易推出新版别广告。CTR前言智讯在广告数据中发现，电商、快消品等职业品牌更愿意在传统野外投进主题鲜明、方式简略的广告来招引消费者，不只能进行品牌宣扬还能规划化推出最新的营销活动。
In terms of advertising production, traditional outdoor advertisements are usually displayed by posters, LEDs, etc. Compared with other types of preambles, it is easier to launch new versions of advertising. CTR Preface Intelligence found in the advertising data, e-commerce, consumer goods and other professional brands are more willing to put in the traditional field thematic, - way to attract consumers, not only brand promotion can also be planned to launch the latest marketing activities.
从2017年1月到4月的广告新版别中看到，苏宁易购、京东商城、天猫、肯德基简直每个月都投进新版别传统野外广告，且广告花费均排在榜单前列。电商每个月都创造出的促销主题更是撑起了传统野外广告新版别的半边天，例如苏宁易购的“新年不打烊苏宁送红包”、天猫的“3.8女王节”、京东的“五一买家电定心上京东”等。
From January to April of 2017, we can see that Suning Easy to buy, Jingdong Mall, Tianmao, KFC almost every month into the new version of traditional field advertising, and advertising costs are at the top of the list. E-commerce has created promotional themes every month to support the new version of traditional outdoor advertising half the sky, such as Suning easy-to-buy "Suning delivers red packets without closing the New Year", "Tianmao's 3.8 Queen's Day", "May 1 buyer electronics centered on Jingdong" and so on.
野外新媒体更招引中小型的新兴企业
New media in the field attract more small and medium-sized enterprises
处于不同场所的野外新媒体，有各自的人群特征。广告主可以依据不同的方针人群，投进不同版别的广告。
The new media in different places have their own crowd characteristics. Advertisers can input different versions of advertisements according to different guidelines.
电梯电视和电梯海报更多的招引电商、食物、旅游、轿车等方便买卖类的广告主。影院视频除了轿车品牌以外，手机软件、化妆品的广告投进也有所增加。交通类视频媒体，招引较多的是各类社交软件、资讯类软件。
Elevator TV and elevator posters attract more business-friendly advertisers such as e-commerce, food, tourism, cars and so on. Besides the car brand, the advertising of mobile phone software and cosmetics has also increased. Traffic video media attract more kinds of social software and information software.
场景化是野外媒体的开展趋势
Scenario is the developing trend of outdoor media.
咱们每日曲折于家、公司、超市、商场、影院等各个地址之时，会发生大量的即时需求，消费行为也随之发生。而移动互联网与智能手机，为随时随地呈现的消费需求供给了解决方案。
When we twist and turn every day at home, company, supermarket, shopping mall, cinema and other addresses, there will be a lot of immediate demand, consumer behavior will also occur. The mobile Internet and smart phones provide solutions for the consumption needs anytime and anywhere.
场景与移动互联网的结合，让野外媒体获得了开展空间。野外媒体经过技能体会与情感衔接，让每一个场景都变成了野外营销的接触点。CTR《2017年我国广告主调查报告》显现，有74.8%的被访广告主认同“依托技能增强野外的体会性和互动性成趋势”。
The combination of scenes and mobile Internet has enabled outdoor media to develop space. Field media through skills and emotional convergence, so that each scene has become a contact point of field marketing. CTR "China Advertisers Survey Report 2017" showed that 74.8% of the respondents agreed that "relying on skills to enhance the field experience and interaction trend."
所以，咱们看到了动用场景内全部元素的立体化的野外场景营销，也看到了使用各种暗黑科技提高互动共享体会的野外场景营销。信任很多人，都会成为某个野外场景营销的参与者。
So, we've seen three-dimensional field marketing using all the elements of the scene, and we've seen the use of various dark technologies to enhance interactive sharing experience of field marketing. Trust a lot of people will become a participant in a field scene marketing.
咱们也期待野外媒体、野外广告创意、广告主可以合力开发更多、更有料的野外营销模式，让野外媒体翻开野外日子的新视界。
We also look forward to the field media, field advertising creativity, advertisers can work together to develop more, more material field marketing model, so that the field media open a new horizon of field life.
山东晶大光电科技有限公司，效劳专业集成商知名品牌，济南市高新区化纤厂路13号，0531-88712788
Shandong Jingda Photoelectric Technology Co., Ltd. is a famous brand serving professional integrators. No. 13, Chemical Fiber Factory Road, Jinan High-tech Zone, 0531-88712788
With the change and progress of the daily level, people's outdoor activities are increasing, waiting for cars, traffic jams, elevators and so on can frequently contact with various types of outdoor media. This has also made field advertisements maintain a high rate of arrival of about 84% in the past three years.
人群规划推进广告主不断加持野外投进。在2017年的广告主营销趋势调查中，被访广告主方案将2017年营销预算的17%用在野外广告，这一份额较2014年增加了9个百分点。
Crowd planning promotes advertisers to continuously invest in the field. In the 2017 Advertiser Marketing Trend Survey, 17% of the 2017 marketing budget was spent on field advertising, an increase of 9 percentage points over 2014.
2017年前5个月，各类野外媒体一向表现杰出。5月份，传统野外广告的单月增幅更是创下今年新高。
In the first 5 months of 2017, all kinds of outdoor media have always been outstanding. In May, the growth rate of traditional field advertisements increased by a single month.
中小型企业的野外花费占比更高
Small and medium-sized enterprises have a higher proportion of outdoor expenses.
动量君研讨发现，对野外广告的投进热度，并不只是表现在那些大型企业的前言战略中。更主要的是，占商场绝大多数的、营销规划在50亿以下的中小型以及微小型企业，对野外广告的投进占比均在20%左右。
The momentum monarch study found that the enthusiasm for outdoor advertising is not just reflected in the preface strategy of those large enterprises. More importantly, the vast majority of shopping malls, marketing planning in less than 5 billion small and medium-sized enterprises and micro-enterprises, the proportion of outdoor advertising investment in about 20%.
中型企业是传统野外榜单的主力
Medium-sized enterprises are the main force of traditional field lists.
通观2017年1-4月的传统野外广告花费状况可以发现，在前20排名中有十五家归于营销规划为中型的企业。并且在这些企业中，很多对传统野外广告有必定的忠实度，接连4个月都传统野外投进广告，例如苏宁云商集团、我国移动通讯集团公司等。
Looking at the traditional outdoor advertising spending from January to April 2017, we can find that fifteen of the top 20 rankings are attributed to medium-sized enterprises in marketing planning. And in these enterprises, many have a certain degree of loyalty to the traditional field advertising, consecutive four months of traditional field advertising, such as Suning Yunshang Group, China Mobile Communications Group, etc.
区域厂商积极测验传统野外广告
Regional manufacturers actively test traditional field advertisements
对比2016年，2017年1月至4月的传统野外广告投进名单-新增2373家厂商。从新增厂商广告花费Top20来看，区域性企业的数量较多。其间，教育、医疗美容、地产、旅游等职业投进传统野外广告花费相对更多。
In contrast, in 2016, there were 2373 new entries in the traditional field advertisements from January 2017 to April. From the perspective of Top20, the number of regional enterprises is larger. In the meantime, education, medical cosmetology, real estate, tourism and other professions into the traditional field advertising costs relatively more.
传统野外广告新版别频频推出
The new version of traditional field advertisements is not frequently launched.
从广告制作上来说，传统野外广告通常以海报、LED等方式展现，相比-类型的前言宣扬，更容易推出新版别广告。CTR前言智讯在广告数据中发现，电商、快消品等职业品牌更愿意在传统野外投进主题鲜明、方式简略的广告来招引消费者，不只能进行品牌宣扬还能规划化推出最新的营销活动。
In terms of advertising production, traditional outdoor advertisements are usually displayed by posters, LEDs, etc. Compared with other types of preambles, it is easier to launch new versions of advertising. CTR Preface Intelligence found in the advertising data, e-commerce, consumer goods and other professional brands are more willing to put in the traditional field thematic, - way to attract consumers, not only brand promotion can also be planned to launch the latest marketing activities.
从2017年1月到4月的广告新版别中看到，苏宁易购、京东商城、天猫、肯德基简直每个月都投进新版别传统野外广告，且广告花费均排在榜单前列。电商每个月都创造出的促销主题更是撑起了传统野外广告新版别的半边天，例如苏宁易购的“新年不打烊苏宁送红包”、天猫的“3.8女王节”、京东的“五一买家电定心上京东”等。
From January to April of 2017, we can see that Suning Easy to buy, Jingdong Mall, Tianmao, KFC almost every month into the new version of traditional field advertising, and advertising costs are at the top of the list. E-commerce has created promotional themes every month to support the new version of traditional outdoor advertising half the sky, such as Suning easy-to-buy "Suning delivers red packets without closing the New Year", "Tianmao's 3.8 Queen's Day", "May 1 buyer electronics centered on Jingdong" and so on.
野外新媒体更招引中小型的新兴企业
New media in the field attract more small and medium-sized enterprises
处于不同场所的野外新媒体，有各自的人群特征。广告主可以依据不同的方针人群，投进不同版别的广告。
The new media in different places have their own crowd characteristics. Advertisers can input different versions of advertisements according to different guidelines.
电梯电视和电梯海报更多的招引电商、食物、旅游、轿车等方便买卖类的广告主。影院视频除了轿车品牌以外，手机软件、化妆品的广告投进也有所增加。交通类视频媒体，招引较多的是各类社交软件、资讯类软件。
Elevator TV and elevator posters attract more business-friendly advertisers such as e-commerce, food, tourism, cars and so on. Besides the car brand, the advertising of mobile phone software and cosmetics has also increased. Traffic video media attract more kinds of social software and information software.
场景化是野外媒体的开展趋势
Scenario is the developing trend of outdoor media.
咱们每日曲折于家、公司、超市、商场、影院等各个地址之时，会发生大量的即时需求，消费行为也随之发生。而移动互联网与智能手机，为随时随地呈现的消费需求供给了解决方案。
When we twist and turn every day at home, company, supermarket, shopping mall, cinema and other addresses, there will be a lot of immediate demand, consumer behavior will also occur. The mobile Internet and smart phones provide solutions for the consumption needs anytime and anywhere.
场景与移动互联网的结合，让野外媒体获得了开展空间。野外媒体经过技能体会与情感衔接，让每一个场景都变成了野外营销的接触点。CTR《2017年我国广告主调查报告》显现，有74.8%的被访广告主认同“依托技能增强野外的体会性和互动性成趋势”。
The combination of scenes and mobile Internet has enabled outdoor media to develop space. Field media through skills and emotional convergence, so that each scene has become a contact point of field marketing. CTR "China Advertisers Survey Report 2017" showed that 74.8% of the respondents agreed that "relying on skills to enhance the field experience and interaction trend."
所以，咱们看到了动用场景内全部元素的立体化的野外场景营销，也看到了使用各种暗黑科技提高互动共享体会的野外场景营销。信任很多人，都会成为某个野外场景营销的参与者。
So, we've seen three-dimensional field marketing using all the elements of the scene, and we've seen the use of various dark technologies to enhance interactive sharing experience of field marketing. Trust a lot of people will become a participant in a field scene marketing.
咱们也期待野外媒体、野外广告创意、广告主可以合力开发更多、更有料的野外营销模式，让野外媒体翻开野外日子的新视界。
We also look forward to the field media, field advertising creativity, advertisers can work together to develop more, more material field marketing model, so that the field media open a new horizon of field life.
山东晶大光电科技有限公司，效劳专业集成商知名品牌，济南市高新区化纤厂路13号，0531-88712788
Shandong Jingda Photoelectric Technology Co., Ltd. is a famous brand serving professional integrators. No. 13, Chemical Fiber Factory Road, Jinan High-tech Zone, 0531-88712788
